Articles
Plain talk about small business websites: what they need, how they get found, and what to do with them once they're live. No jargon, no sales pitch.
October 23, 2026
Nobody asked for that: how skipping the marketing muddles your message
A great product, buried under a feature nobody wanted. What one headphone brand got wrong, and how to check your website isn't doing the same.
October 17, 2026
How much is a professional business website that really drives sales?
It's the question everyone asks, and it's asked the wrong way round. A website only keeps bringing in the right customers if someone keeps checking what those customers are actually looking for.
October 17, 2026
Do the marketing first. Then let your website do the selling.
Do the marketing before you spend a cent. Five steps, in order, each tied to something you can do on your website this month.
October 15, 2026
What Should Your Business Website Say? Five Questions to Answer First
Before you think about colors or pages, your website needs to answer five plain questions your customers are already asking.
October 2, 2026
Before you spend on ads, do the marketing
Advertising isn't marketing. It's one small part of it, and the last part. What to settle before you spend a cent on ads, so the money isn't wasted.
October 2, 2026
Sometimes the website isn’t the problem
A new website won't fix a message nobody can follow. Why we get your message straight before we build anything, and a quick test to try on yours today.
October 2, 2026
Every plugin is a promise someone else has to keep
Most slow, fragile WordPress sites weren't built badly. They were patched, one plugin at a time. Here's why we keep plugins to the few that earn their place.
September 30, 2026
Everyone asks AI now. So why build a website to be found?
We build websites to be found, and everyone's asking AI now. What really changed, what didn't, and why your website matters more, not less.
September 30, 2026
What a small business website actually needs
Not more pages, not fancy effects. The short list of what a small business website needs to be found, trusted, and still useful in three years.
September 30, 2026
Your search box is market research you’re not reading
People type exactly what they want into your website's search box. Most sites throw that away. Here's what it tells you, and what to do with it.
September 30, 2026
An empty blog is worse than no blog
A blog that's empty, or quiet since 2021, says something you never meant to say. Why we write your first two posts, and how to keep going.